Prattville – Belk department store had a soft opening today at High Point Town Center. Salem Boohaker, store manager, and his 100 employees were ready for business. Mr. Boohaker has been employed by Belk for two years, previously having been with Parisian in Columbia, South Carolina.
As you glance around the store, one notices subtle as well as distinctive differences between the new store and the old one. When asked about some of the differences, Boohaker said, “both the men’s and the women’s departments have been expanded and improved,” and when asked about the new location, he answered that it would probably be much more convenient for shoppers than the old location of Belk at Premier Place in Prattville. In the space of five minutes, he had already greeted four shoppers with a “nice to see you” and “so glad you are here.”
The new Belk is almost twice the size of the old store at Premier Place (which had 55,000 square feet), with approximately 97,000 square feet, and the outside is constructed in materials and finishes harmonious with those used in the design of the overall High Point Town Center.
The inside has a bright, open look, making it easy for shoppers to see and find the merchandise they want. Wide aisles encircle the floor, leading shoppers into the store’s center core area and to dozens of individual merchandise departments; each of which have special decors, merchandise fixtures, and floor and wall treatments to create an exciting and enjoyable shopping environment. Neutral and wood tones are used throughout the store to provide a back drop for colorful merchandise presentations and give it a relaxed and comfortable feel.
The full-service store will offer a variety of Belk customer services, such as a gift registry, gift wrapping, alterations, Belk gift cards and Belk revolving and interest-free charge accounts. It also offers a wide selection of leading designer and national brands of fashion apparel; shoes and accessories for men, women, and children; cosmetics, gifts, and exclusive lines of Belk private brands apparel, accessories, shoes, and home merchandise. Its home store will offer a large selection of home fashions, house wares, gift and guild merchandise.
A special charity sale will be held at the department store on Saturday, October 11, from noon until 8 p.m. Each of the participating charities in the Prattville area will sell tickets to the public prior to the event for $5 each, keeping all the money collected. The ticket entitles the ticket holder to receive an additional 20 percent off of all regular and sale prices at the new Belk, except in the home department, where a 15 percent discount will be given. All normal merchandise exclusions will apply.
Tickets will also be sold at store registers during the event, with proceeds from the ticket sales distributed among participating charities. Representatives of the participating charities and non-profit groups will be present during the event to share information about their organizations. Customers may also register to win a $500 gift card and $500 to donate to the participating charity of their choice.
The grand opening of the store will be Wednesday, October 15, 2008. The ribbon-cutting will take place at 9:30 a.m. at the store’s main entrance. The first 200 customers will receive Belk Gift Cards ranging from $5 to $5,000 (while supplies last). Register to win four $250 Belk shopping sprees in four different merchandise areas; women’s, men’s, children’s, and home, through Sunday, October 19.
The store’s normal operating hours will be Monday-Saturday 10 a.m.-9 p.m., Sunday, 11 a.m.-7 p.m. The store is located at exit 179 on Interstate 65 and Hwy. 14 (Cobbs Ford Road).
Article by Melissa Parker
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